Century Financial, a leading financial services firm based in Dubai, has announced the opening of a new office in Abu Dhabi. This expansion aims to improve services for clients and introduce more products, including Abu Dhabi Securities Exchange (ADX) stock CFDs and advanced AI-driven trading features.

The company, which has been operating in the UAE for over 30 years, sees this move as a way to strengthen its position in the local market. Century Financial’s Chairman and CEO, Bal Krishen, highlighted the company’s dedication to offering personalized investment solutions to clients in Abu Dhabi.

The new Abu Dhabi branch will offer a wider range of investment products, and the company plans to add AI-powered features to enhance its trading platform. Earlier this year, Century Financial appointed Ulas Akincilar as Chief Product Officer to lead product development, bringing his experience from companies like Infinox Capital and House of Borse.

Century Financial has also promoted Mahmoud Elaref, a Senior Financial Analyst with the firm for over five years, to Vice President of Private Wealth.

The UAE’s retail trading market is growing, despite a global decline in trader numbers. Factors like the rise in cryptocurrency trading and strong personal recommendations from family and friends are driving this growth. While new trader numbers are down globally, the UAE is seeing an increase in returning and active traders, showing the strength of its market.

Word-of-mouth referrals play a big role in the UAE, with 42% of new accounts coming from personal recommendations, much higher than in other regions. The UAE also stands out as a tech hub, attracting talent from Asia, with many tech professionals expressing interest in relocating to the country.

With its new office in Abu Dhabi, Century Financial is set to play a bigger role in the UAE’s growing financial sector.

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